Thumbs up to Facebook for ad relevance
July 16, 2008
Facebook added a “thumbs up” and “thumbs down” beneath their advertisement blocks this week. As a user, this is great because I can hit thumbs down on the singles/gay ads I keep seeing (even though I’m listed as interested in Women) and hit thumbs up on technology/advertising ads that I actually dig.
Moreover, as a publisher, being able to serve your ads to someone who actually gives a damn will be worth its weight in gold. Relevancy is just about as big a keyword as you hear these days. And its not surprising, considering how much information I (and other web consumers) are bombarded with daily. To get a user to click your ad in their inbox or on a banner is all about relevance.
With these tiny buttons, Facebook is taking a huge step on its path to owning the social advertising sector.
